Work in groups and try to figure out the problems in sales promotion of the restaurant below and then make an report to the whole class on how to solve these problems.
E. Modern is a newly opened restaurant on the 8 floor a 10-floor shopping mall on the outskirts of Shanghai. They specialize in western-style food with special Chinese-western mixed style of lunch package. To promote sales, they have advertised their restaurant in a monthly fashion magazine and distributed coupons to any visiting customer, but coupons received can’t be used on the same consuming day. In addition, everyday the first 10 customers can have one drink free. Ten weeks since opening, the restaurant has enjoyed little business.