or business families who would like to act more entrepreneurially and become intentional enterprisingfamilies that have multiple generations seekinghigher-potential opportunities, we suggest that fourstrategic shifts may need to occur: From a lifestyle firm that has the goal of personal comfort to an enterprising family committed to transgenerational entrepreneurship andwealth creation. From an intuitive family business that “kicksaround” (as one family entrepreneur described it) to see what new opportunities turnup to an intentional entrepreneurial processthat seeks to generate and capture newopportunities. From a senior-generation entrepreneur whodoes it to a successor-generation entrepreneurial process and team that create opportunitiesfor others to do it. From a low-potential entrepreneurial familythat creates one-off businesses as they can to ahigher-potential entrepreneurial family thatmobilizes resources to create transgenerational wealth.