Though advertising’s raison d’être

Though advertising’s raison d’être is persuasion, it is much more than this propaganda model implies. Advertising, as Raymond Williams (1962/2009) famously instructed, is a “magic system” that finances our news, television, radio, and more. As such it is deeply intertwined with culture, of which gender is a core component. It is magic in that it imparts a great deal of meaning and values to material goods and services that purport to offer a satisfying life to “consumers,” an objectionable term for Williams who sees people as so much more than that term implies. A white dress is not just something a woman wears when she gets married, but something that transforms her into a princess or a celebrity. A motorcycle turns workers into iconoclasts and “real men,” while a pair of sunglasses, jeans, or a leather jacket allows the school nerd to be the stud. While these promises are certainly enticing, for Williams the magic of advertising “obscures the real sources of general satisfaction” in a society, “because their55P. ARENDdiscovery would involve radical change in the whole common way of life” (p. 734). The fleeting satisfaction connected to the latest handbag or cell phone stands in for control of the means of production in society and one’s work role within it, for creativity, time for important relationships, connections to nature and more.

結果 (英文) 1:

Though advertising’s raison d’être is persuasion, it is much more than this propaganda model implies. Advertising, as Raymond Williams (1962/2009) famously instructed, is a “magic system” that finances our news, television, radio, and more. As such it is deeply intertwined with culture, of which gender is a core component. It is magic in that it imparts a great deal of meaning and values to material goods and services that purport to offer a satisfying life to “consumers,” an objectionable term for Williams who sees people as so much more than that term implies. A white dress is not just something a woman wears when she gets married, but something that transforms her into a princess or a celebrity. A motorcycle turns workers into iconoclasts and “real men,” while a pair of sunglasses, jeans, or a leather jacket allows the school nerd to be the stud. While these promises are certainly enticing, for Williams the magic of advertising “obscures the real sources of general satisfaction” in a society, “because their
55
P. AREND
discovery would involve radical change in the whole common way of life” (p. 734). The fleeting satisfaction connected to the latest handbag or cell phone stands in for control of the means of production in society and one’s work role within it, for creativity, time for important relationships, connections to nature and more.

結果 (英文) 3:

Although the reason for the existence of advertising is persuasion, it is more important than the realization of this publicity model. Advertisement, as Raymond Williams (1962 / 2009). Famously constructed, is a magic system "that finance our news, television, radio, and more Because it is deeply intertwined with culture, gender is a core component. This is amazing because it has a significant impact on the meaning and value of materials and services, which are designed to provide consumers with a satisfactory way of life, "the objective conditions for Williams, who believes that people are more important than this deadline. A white dress is not just a woman's wedding dress, but something that makes her a princess or a celebrity. "While a group of sunglasses, jeans, or a leader jack allows the school nerd to be the student." While these promises are certainly enticing，for Williams the magic of advertising“
Fifty-five
P.Arend
Discovery would involve radical change in the whole common way of life“（ Bending satisfaction connects to the latest handbag or cell phone station to control the way of production in society and the role of a 'job in it, creativity, time, important relationships, connection to nature and more.