Paired Comparisons (2)• Suppose that we wish to compare twosunscreens.– A better way to design the experiment would be to selectjust one simple random sample of subjects and let eachmember of the sample receive both sunscreens.– We could, for example, randomly assign the sunscreensto the left or the right side of each subject’s back witheach subject receiving both sunscreens.– After a specified length of exposure to the sun, wewould measure the amount of sun damage to each halfof the back. If the half of the back receiving sunscreen Atended to be less damaged, we could more confidentlyattribute the result to the sunscreen, since in eachinstance both sunscreens were applied to equallypigmented skin