品牌延伸是指將一個知名的品牌套用在新產品上，希望能將該品牌的形象傳遞給

品牌延伸是指將一個知名的品牌套用在新產品上，希望能將該品牌的形象傳遞給新產品，延伸的結果形成龐大的家族品牌，例如nike在球鞋市場上成功後，將nike延伸到運動衫、運動襪、帽子、背包等運動相關用品。如果應用得當，品牌延伸能夠協助廠商快速推廣新產品，省下新產品推廣費用，並強化品牌形象。

結果 (英文) 1:

Brand extension refers to a well-known brand applied on new products, hoping to pass the image of the brand to new products, the result of the formation of a large extended family of brands, such as the nike sneakers success in the market, will be extended to the nike sports shirt, sports socks, hats, backpacks and other sports-related products. If applied correctly, brand extension can help manufacturers promote new products quickly, saving the cost of new product promotion, and strengthen brand image.

結果 (英文) 2:

Brand extension refers to the use of a well-known brand set in new products, hoping to pass on the brand's image to new products, the results of the extension to form a huge family brand, such as nike in the ball shoe market success, will extend nike to sportsshirts, sports socks, hats, backpacks and other sports-related supplies. If properly applied, brand extension can help manufacturers quickly promote new products, save new product promotion costs, and strengthen the brand image.

結果 (英文) 3:

Brand extension refers to applying a well-known brand to a new product, hoping to pass the image of the brand to the new product, and forming a huge family brand as a result of the extension. For example, after Nike succeeds in the sneaker market, it extends Nike to sports related products such as sweatshirts, socks, hats, backpacks, etc. If applied properly, brand extension can help manufacturers to promote new products quickly, save the cost of new product promotion, and strengthen the brand image.