Powell argued that self-development of the CT scanner represented just the sort of vehicle EMI had been seeking to provide some focus to its development effort. By definition, diversification away from existing product-market areas would move the company into somewhat unfamiliar territory, but he firmly believed that the financial and strategic payoffs would be huge. The product offered access to global markets and an entry into the lucrative medical equipment field. He felt the company's objective should be "to achieve a substantial share of the world medical electronics business, not only in diagnostic imaging but also through the extension of its technologies into computerized patient planning and radiation therapy.