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the feeling the color palette all those
things come together you gotta well you
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don't have to but for me and my process
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is really trying to find images that
describes that one for me to get some
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sort of clarity into what might work
better for the picture but also for my
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team it's not easy for everyone else I
work with to see what I have in my mind
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I can talk about you know the old
western movies and this kind of clothing
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and that kind of place but for me to let
other visual people know what I'm
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looking for
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it's really important to get everyone on
the same page and to create this mood
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boards that can describe the emotional
quality the context of trying to create
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so I do these things to share them in my
team this stylist is super important
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producer is very important that helped
me get all these elements together and
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those are the big ones but also for my
assistants you know that they are not
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there just to show up and help carry
bags really there to help create a
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picture to to be my support to look for
pictures to look for angles and help in
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that process so these mood boards you
see there for me to get a clear visual
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idea this thing that I want to say and
then also for my team to help be a part
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of the process now if you start out and
you don't really have established yet
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it's amazing if you do this and then you
go to people and say this is what I want
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to create here and references so what we
gonna do and accomplish is an easy way
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to get people excited to help you pull
in the same direction to create that one
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image for you so I would really
encourage you to do mood boards for sure
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it's a really amazing visual tool to
help to get you from idea to concept and
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then a new picture that you want to
create this image when someone standing
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there in front of a big open mister the
single character is something that I'm
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sure you seen before it's not a new
picture it's something that especially
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in movies this week are often now talk
to you about that part for a little bit
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by something called the hero's journey
it was coined by Joseph Campbell who
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talked about mythology in the quests
that is described in a lot of their
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religions throughout time now
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describing somehow that you stand there
and you're curious about the future and
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not knowing what to do
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entering into the unknown type of theme
really something that's been done over
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and over so it's important then to make
this personal something that's unique to
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you something that you actually can
brand yourself around and that other
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companies if you wanna get hired in C is
a few unique they would be attracted
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that you can create something that's
both personal good for yourself but also
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applicable commercially that you look
different and everything else out there
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who want to talk about how that can come
forth and how you can create pictures
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that's uniquely hours I spent a lot of
time honing what to me is my signature
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style and we're gonna take you through
the whole process through this tutorial
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so that you too can tap into what that
emotion is so that you too can create
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pictures that are truly unique to you
what everyone is looking for today in
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today's marketplace is something that's
unique something that stands out but
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still in need to be relatable and it's a
fascinating quote that says the more
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personal you make it more universal it
becomes and that taps into this story
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that I want to do something that's been
done before but it's really personal to
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me so by making it personal
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they also make it universally applicable
to a lot so applying my emotion my color
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palette my sensitivity and my own story
will create a unique picture that still
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will be appealing and apply to a lot of
people so when I see if we can create
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this picture where we all feel like it's
a story that you can relate to but it's
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essentially my story told through this
convo come into the desert so now that
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you have his image in your mind and you
have some references that on paper and
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boards you gotta make it happen and
that's the biggest thing I think the
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photography we all think about this
pictures are gonna take but rarely did
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you go out and do it and then we do it I
say he but really I talked about myself
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in the beginning I often just been down
and took a picture now thinking if the
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location was better in the
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morning or better in the afternoon that
all those things are essential to making
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a beautiful photograph to just head out
and say that i'm gonna create a
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photograph today a little different than
if you really plan for it to make sure