The items in this scale may be valuable to future studies investigating the relationship between media literacy and smoking among older adolescents. They could be used, for example, to determine associations between this construct and other key variables relevant to college-aged youth. Additionally, this scale could be used to evaluate interventions related to smoking-related media literacy. This is particularly true since the scale is brief, has good face validity and internal consistency, and divides college-aged students into relatively even groups (low, medium, and high).