Today, people continue to devote a lot of time and money to their appearance. According to a recent report, one out of three consumers globally say they are spending more money today on beauty and health care products than ever before. Worldwide, sales of makeup, dieting, hair- and skin-care products, as well as gym memberships and cosmetic surgery,3 generate billions of dollars every year.And there is at least one good reason for the desire to be attractive: Beauty is power. Studies suggest that good-looking people make more money, get called on more often in class, and are perceived as friendlier.