Wal-Mart will vigorously promote the use of recycled packaging
nation's largest retailer plans to push for packaging using recycled post-consumer plastics.
Wal-Mart has entered into ambitious goal to help promote development. This company, based in Bentonville, Arkansas retail giants strive to 2020 in post-consumer recycled plastic packaging content increased 3 billion pounds (1.36 million tons).
Note that the number 3 behind many zeros.
Rob Kaplan, director of the Sustainable Development of Wal-Mart, said the goal of three billion pounds to make play a role, necessarily meant to attract public attention, to promote greater use of them after high levels of consumption of plastic packaging.
Kaplan held in Orlando plastics recycling conference that this is a way to enhance the sustainable development of all product capabilities. "This is a hold up a wave of thousands of vessels approach. The important thing is really caused us concern."
He said, the high cost and volatility in commodity packaging materials also contributed to the Wal-Mart managed to increase recycled content in power.
"Our goal is to improve [recycled content]. At present, we are estimating if we work together to improve the recycled content, then what kind of impact will we slowly try to precise these figures." Kaplan says that the set 30 million pounds of goals will have a positive impact.
"As we enter the benchmarking process, based on the information obtained, we may adjust the estimates .Kaplan that this figure could become larger or smaller."
Although Wal-Mart sells a lot of products are used in plastic packaging, but The retailer does not actually own any of its own production of the product or its packaging.
But Wal-Mart as long as indicate their preferences and establish a demand at the retail level, it is possible to generate demand for post-consumer recycled content. Wal-Mart can take advantage of its strong purchasing power and a large number of product lines, prompting a variety of similar products manufacturer to enable recycled content packaging.
"Kaplan said, I think that different vendors to take collective action is the greatest value we bring."
Although Wal-Mart is eager to improve packaging of post-consumer plastic content, but the company did not will this idea deemed public behavior. "Kaplan said, if money is not involved, there is no sustainable development at all."
He said:. "For us, sustainable development is not charity it relates to our business development, our suppliers, partners and customers bring value to the supply chain. "
Kaplan said, the size of the word is a factor of Wal-Mart is very important to conduct business and to promote sustainable development.
Wal-Mart's size also means that the company needs to solve the content of the package during use unexpected negative consequences of any possible increase in the consumption of regeneration. This name, product director said that these problems can include supply shrink, development of fast, and competition among suppliers to each other.
Kaplan says, use more recycled content plastic packaging will also help Wal-Mart reach its goal of reducing greenhouse gas emissions.
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