Ohmae then emphasized, ‘‘First comes the willingness to rethink, fundamentally, what products are and what they do’’ (p. 149).Both strategists concur that value emerges from the utility or satisfaction derived by the customer. From a traditional economics’ perspective, organizations increase the utility of a product or service by changing its form, time, place, or possession. Logistics is not merely a primary driver of time and place utilities but also a core enabler of form and possession utilities. Effective and efficient logistics makes value creation and customer satisfaction possible (Fawcett et al. 2007a,b;Coyle et al. 2011).