By the time the journal Computers & Education was launched in 1976, computer-based (behaviorist) instruction was being trialled in US and UK schools, the UK Open University (1969) and Microsoft (1975) had been founded; Apple was launched the year following, in 1977. In the UK, the Council for Educational Technology (CET) had been established in 1967, defining educational technology as the development, application and evaluation of systems, techniques and aids to improve the process of human learning (CET, 1972). Shortly thereafter, in 1969–70 the US Association of Educational Communications and Technology (AECT) had transitioned from an audiovisual to an instructional technology orientation and was concerned with “the theory and practice of design, development, utilization, management, and evaluation of processes and resources for learning” (Seels & Richey, 1994, p. 1).