He argued that economic capital which consists of material goods such as property, wealth and income was important, but he argued that it only provided apartial understanding of class. Bourdieu's conception of social class is extremely broad general . hee identifies four forms of capital that characterize class position, of which economic capital is only one : the others are cultural, social and symbolic .Bourdieu argues that individuals increasingly distinguish themselves from others,not according to economic factors,but on the basis of cultural capital--which includes education, appreciation of arts, consumption and leisure pursuits. people are aided in the process of accumulating cultural capital by proliferation of "need merchants" selling goods and services---either symbolic or actual---for consumption within the capitalist system. Advertisers, fashion designers, style consultants, interior designers, personal trainers, therapists, wed designers and many others are all involved in influencing cultural tastes and promoting lifestyle choices among an ever-widening community of consumers.