In order to Ruiqi G5 as an example to analyze the independent high-end brand marketing, the competition of the automobile market is a lot of elements of product quality, technical performance, after sale service and cost price competition, and the competition will finally be realized through brand competition. Judge a car business success, should not only be based on a model in a certain time, a certain place, a case of marketing is good or bad, should not be much intake of profit, but should be to keep the brand long-term competitive advantage of business success. This is Ruiqi G5 marketing activities.
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