Table 2 shows types of Shikake acco

Table 2 shows types of Shikake according to consumer
costs and benefits.Note that the cost is not only monetary,
but includes several types of search cost explained in the
previous section,and the benefits also include several types
of benefit, as described previously. When the benefits are
high and cost of participation is low, this would reflect
ideal Shikake, which could expect the continuous
engagement of consumers.When the cost of participation
is low but the benefits are also low,the Shikake could be
considered a fluke, as participation would be easy, but
would fail to provide sufficient benefit to encourage con-
tinuous participation. When the cost of participation is
high, but does not provide sufficient benefit, the Shikake
would be considered a failure.Most marketing campaigns
would be placed in this category,as the examples described
in this paper are rather rare cases,and wonawardsat the
prestigious Cannes Lions International Festival of Crea-
tivity, a renowned award ceremony for advertising cam-
paigns. The Speed Camera Lottery and Mint Parking
Ticket campaigns both won bronze in the 2011 Outdoor
Lions; the Dated Pillow won the 2011 Promo and Acti-
vationLions,and MediaLions,which have only been won
Table2 Typology of Shikake by type of participation

結果 (中文) 1:

表 2 根据消费者显示类型的 Shikake成本和效益。请注意，成本不只货币，但包括几种类型的搜索成本解释上一节和益处还包括几种类型多心思，如前面所述。当方面受益是高、 参与的成本较低，这会 reflect理想的 Shikake，可以期望连续消费者的参与。当参加的费用是低但效益都还低，Shikake 可能会fluke，视为参与将是容易的但将不能提供 sufficient 多心思鼓励 con-连续参与。参加的费用是什么时候高，但并不提供 Shikake sufficient 多心思将被认为是失败。大多数的市场营销活动将放置在此类别中，作为描述的例子在本文中是相当罕见的情况下和 wonawardsat著名戛纳狮子国际节日的 Crea — —转，广告凸轮-著名颁奖典礼paigns。速度摄像机彩票和薄荷停车票运动都赢得了 2011年的户外青铜狮子;日枕头赢得了 2011年的促销和爱科特-vationLions 和 MediaLions，只赢得了Shikake 表 2 类型由类型的参与

結果 (中文) 3:

表2显示类型shikake根据消费者的成本和收益的
fits.note，成本不仅是货币，但在

包括上一节解释了搜索成本的几种类型，并在fiTS还包括好几种类型fiT
，先前所描述的。当利益fiTS
参与成本高和低，这将重新fl等
理想shikake，得到连续
消费者的参与。在参与
成本低但效益fiTS也低，这shikake可以
认为flUKE，参与是容易的，但
将无法提供足够的有效性fifiT鼓励和
持续参与。当
参与成本高，但不提供充分有效的fi效益fiT，shikake
会被认为是失败的。大部分的营销活动
将被放置在这个范畴，如本文中所描述的
的例子是相当罕见的情况下，和wonawardsat的
久负盛名的戛纳国际节创作活动广告
，凸轮paigns
著名颁奖典礼。高速摄影机的彩票和薄荷的停车
票战役中赢得铜牌2011户外
狮子；陈旧的枕头荣获2011促销和活动
vationlions，和medialions，它已赢得
通过参与
型shikake表类型