Discussions Figure 3 presents the closeness between batik motifs one another, and apparently, motifs from same places are mostly clustered. The fact reflects that the fitness of the innovation of particular products in a place would be very dependent on the memetic propagation among individuals in the respective places. The macro view characteristics here is emerged from social and cultural interactions that shaping the appreciations collectively. However, some places close enough geographically could also weave one another on their cultural artifacts. This explains that several Cirebon’s batik motifs is presented in the cluster of their neighbor, Indramayu (both are very close center of batik in West Java).