Apple Inc understands the need for market segmentation and thus operates in different market segments. Apple Inc applies the strategy of studying the market and then targeting specific user experiences. The company then builds a product around the experience accordingly. There are two types of market segmentation. These include Psychographic and behavioral segmentation. Psychographic segmentation is the grouping of customers as per their lifestyle. Interests, activities, and opinions are a good way of measuring lifestyle. Behavioral segmentation, on the other hand, is the actual behavior of the customer towards the company’s products. Some of the variables in this segmentation method include usage rate, brand loyalty, sought benefits, readiness to buy, and user status. For different segments to be practical, they must be accessible, identifiable, substantial, unique, and durable. The market segmentation of apples includes demographical bases, geographical bases, behavior bases and psychographic bases.