If this sounds far-fetched, think again. Lawsuits have pro-
liferated in recent years as celebrities have claimed violations of
their statutory and common-law rights when companies post
pictures on social media. Plaintiffs ranging from Katherine
Heigl to Humphrey Bogart's estate have filed lawsuits against
companies after the companies posted the celebrities' pictures on
social media.1 However, none of these suits has come to judg-
ment, instead settling privately before trial,2 which provides lit-
tle guidance to potential defendants, plaintiffs, and jud