Social networking sitesSocial netwo

Social networking sites
Social networking sites are applications that enable
users to connect by creating personal information
profiles, inviting friends and colleagues to have
access to those profiles, and sending e-mails and
instant messages between each other. These per-
sonal profiles can include any type of information,
including photos, video, audio files, and blogs. Ac-
cording to Wikipedia, the largest social networking
sites are U.S.-based Facebook (initially founded by
Mark Zuckerberg to stay in touch with his fellow
students from Harvard University) and MySpace
(with 1,500 employees and more than 250 million
registered users). Social networking sites are of such
high popularity, specifically among younger Internetusers, that the term ‘‘Facebook addict’’ has been
included in the Urban Dictionary, a collaborative
project focused on developing a slang dictionary
for the English language. Several companies are
already using social networking sites to support
the creation of brand communities (Muniz &
O’Guinn, 2001) or for marketing research in the
context of netnography (Kozinets, 2002). To pro-
mote the movie ‘‘Fred Claus,’’ a 2007 Christmas
comedy film, Warner Brothers created a Facebook
profile via which visitors could watch trailers, down-
load graphics, and play games. Likewise, the Adidas
custom soccer community on MySpace allows visi-
tors to associate themselves with one of two brands
of elite soccer cleats produced by the German sports
apparel manufacturer, and to access product re-
views and information on professional soccer play-
ers who play using ‘‘their’’shoes. Some firms even go
one step further and use Facebook as a distribution
channel. Consider U.S.-based florist 1-800-Flower-
s.com, which offers a widget on Facebook called‘‘Gimme Love’’ whereby users can send ‘‘virtual
bouquets’’ to friends or, with a click of the mouse,
be directly transferred to the company’s website to
send real flowers.

結果 (中文) 1:

社交网站社交网站是启用的应用程序用户可以通过创建个人信息连接简介，邀请朋友和同事有对那些简介，访问和发送电子邮件和彼此之间的即时消息。每个-个人简介可以包含任何类型的信息，包括照片，视频，音频文件和博客。Ac-根据维基百科，最大的社交网络网站的总部设在美国的 Facebook （由最初创立马克 · 扎克伯格保持联系他的同胞来自哈佛大学的学生） 和 MySpace（与 1500 名员工和超过 2 亿 5000 万注册的用户）。社交网站是这种较高的知名度，具体说来之间年轻上网，Facebook 瘾君子一词已列入了城市字典里，协作项目的重点发展俚语词典为英语语言。几家公司都是已经在使用社交网络支持品牌社区的创建 (穆尼斯 &O'Guinn，2001年) 或为营销研究netnography (Kozinets，2002年) 的上下文。对 pro-尘 ' 弗雷德克劳斯，' 2007年圣诞电影喜剧 film，华纳兄弟创建 Facebook通过，游客可以观看预告片，自上而下的形加载图形，和玩游戏。同样，阿迪达斯自定义足球界在 MySpace 上的允许请访问-职权范围，将自己与两个品牌之一相关联of elite soccer cleats produced by the German sportsapparel manufacturer, and to access product re-views and information on professional soccer play-ers who play using ‘‘their’’shoes. Some firms even goone step further and use Facebook as a distributionchannel. Consider U.S.-based florist 1-800-Flower-s.com, which offers a widget on Facebook called‘‘Gimme Love’’ whereby users can send ‘‘virtualbouquets’’ to friends or, with a click of the mouse,be directly transferred to the company’s website tosend real flowers.

結果 (中文) 3:

社交网站社交网站是启用的应用程序的应用程序通过创建个人信息来连接的用户亲fiLES，邀请朋友和同事有访问那些fi莱斯和发送电子邮件和彼此之间的即时消息。这些每—该专业fiLES可以包括任何类型的信息，包括照片，视频，音频fi莱斯和博客。交流—根据维基百科，最大的社交网络网站是美国的脸谱网（初步建立的马克·扎克伯格和他的伙伴保持联系学生从哈佛大学）和聚友网（拥有1500名员工，超过2亿5000万人注册用户）。社交网站是这样的超高的人气，特别fi卡利在年轻网民，这个词一些“瘾君子”已包括在城市字典里的一个合作专注于开发俚语字典的项目为英语。几家公司已经使用社交网站来支持品牌社区的创建（穆尼斯&o'guinn，2001）或市场营销研究语境（kozinets netnography，2002）。亲—促进电影'fred克劳斯，' 2007圣诞节喜剧fiLM，华纳兄弟创建了一个脸谱网亲fi乐通过，游客可以观看预告片，下—载入图形，玩游戏。同样，阿迪达斯在聚友网定制的足球社区允许访问—们自己的一个品牌联想优秀的足球鞋由德国体育的产生服装制造商，并访问产品—关于职业足球比赛的看法和信息—人谁发挥的''shoes那里。一些fiRMS甚至进一步一步，并使用脸谱网作为一个分布通道。考虑到美国的fl研究家1-800-flower—s.com，它提供了一个工具叫脸谱网''gimme爱”用户可以发送“虚拟花束”的朋友，用鼠标点，直接转移到公司的网站上把房fl业主。