The research analyzes batik SMEs’ current conditions and expectations in regards to their business and batik culture continuance. From the findings, it could be stated that individual trademarks system has not been successful to anticipate the free-trade attacks and support the business; yet, the local batik SMEs can still develop and utilize the trademark collectively considering their communal value and local elements. The government’s policy on Batikmark, which is aimed to indicate batik of Indonesia, seemingly has not been effective to support the SMEs’ business. The research took samples of batik SMEs residing in batik trading centers of several areas: Yogyakarta, Pekalongan, and Solo. By taking into account the characteristics and needs of each community, as well as its collective potentials; the collective trademarks can be utilized to support batik SMEs in competition with foreigners in free-trade markets 10.