Defining knowledge management (KM) has always been a challenge. For many years I resisted offering a definition because whenever I included a definition in a talk this would become the main focus of attention. It seemed many people would zero in on a particular word or concept and often ignore the larger message of the talk. After years of sidestepping the question, JoAnn and I developed a general definition that we felt described the essence of KM. Recognizing that a single, non-segment specific, definition might not serve everyone’s needs, we often recommended “definition seekers” search the web.