However important the concept of service quality has been, limited research has addressed the structure and antecedents of the concept (Wilkins et al., 2006). Gronroos (1984) adapted the disconfirmation paradigm to the measurement of service quality, in addition to his propositionof a two-dimensional model to measure service quality. The first dimension, technical quality, referred to the outcome of the service performance. The second dimension, functional quality, was interpreted as the subjective perception of the way the service was delivered. More recently, Ko and Pastore (2005) developed a hierarchical model by adapting Brady and Cronin’s (2001) and Dabholkar et al.’s (1996) models, using it in their study of service quality in the recreational sports industry. The model consisted of four primary dimensions, some of which have the following sub-dimensions: (i) interaction quality: client–employee interaction and inter client interaction; (ii) environmental quality: ambient condition, design and equipment; (iii) programme quality: operating time, information and range of activity programmes; and (iv) outcome quality: valence, physical change and sociability (Ko and Pastore, 2005, p. 91). In linewith the aforementioned model, Shonk (2006, p. 21) applied a hierarchical model to the study of service quality for sports tourism industry. The model comprised four primary dimensionsand a number of relevant sub-dimensions, namely: (i) access to the destination where the event occurred; (ii) the venue for the event; (iii) the accommodation during the stay; and (iv) the sport contest. As a consequence, these two models supported the multidimensional conceptualization of service quality in the recreational sports industry, and suggested that satisfaction with the event influenced the tourists’ intentions to return to the event.