4.1 Characteristics of the publication outletLBA on mobile devices is a topic that is highly interdisciplinary at its core, because it leverages technology for business purposes (i.e., advertising). First, in Subsection 4.1.1, we analyze whether the topic is published in refereed conference proceedings or in refereed journals. Second, in Subsection 4.1.2, we analyze whether LBA on mobile devices is published still from a rather technological perspective or from a business point of view, as suggested by Okazaki and Taylor (2008).