Customer service
Great items are not the only things you should bank on. Perhaps one of the most crucial factors of e-retail is customer service. Murray Goldstein of Cox Communications points out that this is your business’ most valued asset. Through excellent customer service, you can gain customer loyalty, gain free advertising in the form of word-of-mouth recommendations, and receive feedback for improvement.
But how do you give unforgettable customer service? By investing in people.
Having skilled personnel to empathically respond to customer complaints can increase the likelihood of repeat purchases, while diminishing repeated gripes. Iloilo-based online shopping website Unlideals.com for instance, ensures they respond to customer queries within 24 hours.