While convincing their audit report, the key lies in the audit process in order to "service provider" status to carry out "humane" audit. "Humane" is conducive to the Internal Audit and Audit Board and senior management to deal with, but also to better complete the audit task. 4.3.2 personalized service concept of influence in corporate governance personalized service concept is the starting point based on the book and the work of corporate governance in internal audit. In accordance with the requirements of the concept of human services, the internal audit agency will implement aggressive marketing strategies, internal auditors will establish service awareness, grasp maintain good interpersonal skills. Internal audit work to change the policy, changing the way of thinking of internal auditors help enhance the internal audit role in corporate governance. In accordance with the requirements of the concept of human services, internal audit of the internal audit profession must first make the necessary publicity. According to marketing theory, the producers bring products to market on the premise that through a variety of ways for consumers to understand the product, know the product, desire to buy. Internal audit recommendations deemed want this sector to actively sell products to the Board and its audit committee, senior management, the premise is the internal audit profession to do the necessary publicity, so the Board of Directors and its audit committee and senior management understand the nature of internal audit, recognizing the role of internal audit services, resulting in the desire to buy. Secondly, the internal audit mechanism to create valuable products. According to marketing theory, the purpose of the consumer to buy a product in order to meet certain needs of their own, only when the cost to obtain a relative, etc. and satisfaction, buying behavior to complete. Internal audit institutions should fully study the board and its audit committee, senior management needs to create valuable products, in order to improve business management and strengthen risk response, increase corporate value to provide services. Under the guidance of positive marketing strategy, internal audit from the previous passive to active service for the participants in corporate governance - the Board of Directors and its audit committee, senior management service, and to companies in accordance with the board of directors and its audit Corporate Governance Study of the Internal Audit of _word Read online documentation provided with the different needs of network documentation download _ http://www.wendangwang.com/doc/12a244feb011caccf45334bf/15 meter Committee and senior management of timely and accurate confirmation and advisory services to enhance Role in Corporate Governance internal audit. In accordance with the requirements of the concept of human services, the internal auditors must first establish a sense of service. Personalized service concept requires internal auditors to "service" status to carry out "humane" audit, rather than a critical examination. Internal auditors must establish a sense of service, to serve the identity of the audit work. Sense of service can not be reflected in the small to the small details, in particular the internal auditor should do two things: (1) standing on the audited person perspective to the problem. Internal auditors in the audit work sometimes encounter difficult "to cope with" the person being audited, this time internal auditors can not take them as persona non grata because once thought to have been the Auditor is not easily accessible, it will create trouble will bring colored glasses during the audit, it will add service awareness of internal auditors "repair stop character." If the internal auditor can stand being audited person perspective to the problem, we can appreciate the audited person's mood, helping people to find work in the audited deficiencies, and make recommendations for improvement. (2) the audited improve human behavior affirmed. Problems or deficiencies in internal auditors discovered during the audit to the audit committee, senior management before the report, it should be these problems or deficiencies with the auditor to communicate, if the auditor to take these problems and deficiencies positive improvements measures, internal auditors should report to focus on the improvement of human behavior to be audited. Second, the internal auditors to master good interpersonal skills. Personalized service concept requires internal auditors to avoid conflict with the auditor, we maintain a good relationship. Good interpersonal skills to master is necessary. Specifically, the internal auditor should have the following skills: (1) positive communication, understanding other people, a good listener. Effective relationships typically rely on two abilities: comprehension and ability to communicate with people of others. Internal auditors study the internal audit corporate governance issues _word document online reading and downloading documents _ Network http://www.wendangwang.com/doc/12a244feb011caccf45334bf/15
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