“Connection to your customer is vital to make offers. In the classic ‘product, place, price and promotion,’ you are with the connected car able to better act on ‘place’ and ‘promotion.’ Ericsson is helping many industries connect their products and enable them to transform as a player in the networked society. There is no doubt that the efficiency gains for a connected industry process are large. The automotive industry is no different. Acting on real time data in a correct way will improve the manufacturing process. The connected car opens a world of possibilities to engage for actors in the automotive ecosystem. The user of the service might not be the one directly paying for the service; there will be many different ways for charging for services.”