当下的电视节目种类繁多，节目形式各异，国内外真正能让观众感到“外悦于形

当下的电视节目种类繁多，节目形式各异，国内外真正能让观众感到“外悦于形而内悦于心”的电视栏目更是屈指可数。论文当中引出“人格魅力”的概念，并加以《挑战主持人》栏目作为剖析的案例，直接证明播音员主持人的人格魅力对于电视栏目的重要性，以及播音员主持人的人格魅力对电视栏目传播效果的影响。
提出“人格魅力”这一概念，同时根据播音员主持人的职能进行阐释，证明良好的性格、气质、能力、道德修养是播音员主持人的立身之本,是必须具备的良好品质,同时也是节目是否被观众所喜爱的一个重要因素。
通过对《挑战主持人》栏目的剖析，进一步的证明了人格魅力的重要性，同时，得出了“传播是双向的，就像物理学中力的作用是相互的一样，播音员主持人在栏目当中展现出的人格魅力，既决定着观众对节目的喜爱程度，也直接影响到电视节目的传播效果。”的结论。

結果 (中文) 3:

There are a wide variety of television programs, the program in different forms, the real can let the audience feel "outside Yue in the shape and Yue in the heart" of the TV program is a handful of. In this paper, the concept of "personality charm", and the "challenges of the host" column as a case study, direct proof of the importance of the host's personality charm for the TV program, and the impact of the personality charm of the announcer's personality on TV programs. Put forward the concept of "personality charm", and according to the functions of the announcer host to explain, prove the good character, temperament, ability,Morality is the foundation of the announcer, good quality is a must have, but also an important factor in whether the program is the audience favorite. Through the analysis of the "challenge host" column, the importance of personality charm is further demonstrated, and it is concluded that "communication is a two-way, as the role of force in physics is the same as the personality charm, which determines the degree of the audience" s love, and also directly affects the effect of TV programs." Conclusion.