In Awakened Participation,as descri

In Awakened Participation,as described in the Tontine
fresh pillow campaign case,the consumers can not help but
replace the pillows.If it were not for this campaign,consumers, and Tontine would have faced several hurdles in
order to overcome consumers’ costs involved in the
behavior change. There are many marketing triggers surrounding consumers;for example,companies can in vest in
advertising,or conduct sales promotion campaigns such as
price reduction or volume discount.Usually,these types of
marketing activities are of high cost;however,inTontine’s
fresh pillow campaign, the trigger, i.e., the fact that Shikake was so effective that it stimulated need recognition,
could overcome several types of cost associated with the
purchase of new pillows.This indicates that Shikake could
act as a trigge rto over come the consumer’s cost burden.

結果 (中文) 1:

参与惊醒，通天所述新鲜的枕头运动情况下，消费者不能帮助，但更换枕头。如果不是这次竞选，消费者和通天将面临几个障碍为了克服消费者所涉及的费用行为更改。有很多市场营销的触发器，围绕消费者; 例如，公司可以在背心广告或如进行促销活动降价或折扣。通常，这些类型的营销活动是高成本的; 但是，inTontine 的新鲜的枕头运动、 触发器、 即，事实上，Shikake 所以它刺激的有效需要识别，能克服几种类型的与相关的成本购买新的枕头。这表明 Shikake 能作为 trigge rto 来消费者的成本负担。

結果 (中文) 3:

在觉醒的参与，在通天
劲枕运动描述的情况下，消费者不禁
代替枕头。如果不是因为这个活动，消费者，和通天会克服消费者的成本参与
行为改变
秩序面临几个障碍。有很多营销触发周围的消费者，例如，公司可以在汗衫广告，或开展促销活动如
降价或折扣。通常，这些类型的
营销活动成本高；然而，intontine的
劲枕运动，触发，即，事实上，shikake非常有效，它刺激需要识别，
可以克服成本随着新枕头
购买相关的几种类型。这表明shikake可以
作为一个触发RTO来消费者的成本负担。