In the last few years we've seen a distinct trend in photography: the rise of mirrorless cameras. With fewer moving parts, these cameras are smaller, lighter, and less imposing than their DSLR cousins. They're also quieter and offer faster performance.
Somehow, Canon — which has dominated global camera sales for the last 13 years — has almost completely missed this trend. Global mirrorless camera sales were up 16.5 percent this year, while DSLR sales were down 15 percent. Yet Canon has just one line of mirrorless camera to its name, the Canon EOS M series, and it's done a poor job of cultivating these cameras since their inception in 2012. (For instance, the company has somehow only afforded them a very meager lens lineup for the M series, even though Canon's DSLR lens system is reputable and vast.)
Canon has largely missed another recent trend, too, which is the application of retro film camera stylings on modern camera bodies. Companies like Fujifilm and Olympus have owned this style in the last few years, releasing top quality digital mirrorless cameras that — thanks to brushed metal finishes, metal knobs, and rubber grips — are also easily mistaken for their film camera progenitors.
A DIGITAL AE-1 COULD KILL TWO BIRDS WITH ONE STONE
Those are two big swings-and-misses. But there's a very clear way that Canon could course correct for both: make a digital mirrorless version of the Canon AE-1, one of the (if not the) company's most popular legacy SLR film cameras.
The Canon AE-1 was introduced in 1976 and, for all intents and purposes, it became the camera that most easily pops into the minds of photography enthusiasts when they think of film SLRs. (The AE-1 is also, anecdotally, one of the most popular cameras among high school and college students who are taking their first film photography courses.) Its chrome-and-black design was iconic, and alongside Nikon's F series, it helped inspire similar cameras from companies like Minolta and Olympus.
Fujifilm X100T
Popular modern day cameras like the Fujifilm X100T borrow their retro design from the era inspired by the AE-1.
It's this era of photography that companies like Fujifilm are borrowing their designs from, and it's an obvious next step for Canon. Taking the popular AE-1 design and digitizing it would give them a recognizable entry in the mirrorless market (something it definitely doesn't have with the M series, which is widely ignored). It could play off the popularity of similarly-styled mirrorless cameras like the Fujifilm X100T or X-T1, and it would also open the door wide for more of Canon's legacy designs to follow suit, like the A-1 or the F-1.
Canon is rumored to be making a big push in the mirrorless market in 2016, and it will have a decent presence at CES, so who knows? Maybe the company is already working on a similar idea. What’s clear is that Canon needs to do something; the company's profits were down 21 percent in 2015. By making a retrofuture play at the mirrorless market, Canon can right the ship.
在過去的幾年中,我們看到了攝影的獨特趨勢: 上升的無反光鏡相機。運動部件少,這些相機有更小、 更輕,更少氣勢比他們的單反表兄弟。他們也很安靜,並提供更快的性能。不知何故,佳能 — — 這在過去的 13 年雄霸全球相機銷售 — — 幾乎完全錯過了這一趨勢。全球無反光鏡相機的銷量增長了 16.5%這一年,而單反相機銷售下降了 15%。佳能,卻只是一線的無反光鏡相機到它的名字,佳能 EOS M 系列,而且它已經很好地培養這些相機自成立以來在 2012 年。(例如,公司已不知何故只為他們提供微薄的鏡頭陣容的 M 系列,儘管佳能的單反相機鏡頭系統是有信譽和廣大。)佳能很大程度上錯過了另一個最近的趨勢,也是現代相機機構復古電影攝像機花式的應用。公司像富士和奧林巴斯擁有這種風格在過去的幾年中,釋放高品質數位無反光鏡相機,— — 由於對拉絲金屬裝飾,金屬旋鈕和橡膠握把 — — 也很容易被誤認為他們電影攝像機祖細胞。數位的 AE 1 可以殺一石兩鳥這些都是兩個大波動-和-未命中。但還有佳能可以當然很清楚方法正確為兩個: 使數位無反光鏡版本的佳能 AE-1,之一 (如果不是) 公司最受歡迎傳統單反膠片相機。The Canon AE-1 was introduced in 1976 and, for all intents and purposes, it became the camera that most easily pops into the minds of photography enthusiasts when they think of film SLRs. (The AE-1 is also, anecdotally, one of the most popular cameras among high school and college students who are taking their first film photography courses.) Its chrome-and-black design was iconic, and alongside Nikon's F series, it helped inspire similar cameras from companies like Minolta and Olympus. Fujifilm X100TPopular modern day cameras like the Fujifilm X100T borrow their retro design from the era inspired by the AE-1.It's this era of photography that companies like Fujifilm are borrowing their designs from, and it's an obvious next step for Canon. Taking the popular AE-1 design and digitizing it would give them a recognizable entry in the mirrorless market (something it definitely doesn't have with the M series, which is widely ignored). It could play off the popularity of similarly-styled mirrorless cameras like the Fujifilm X100T or X-T1, and it would also open the door wide for more of Canon's legacy designs to follow suit, like the A-1 or the F-1.Canon is rumored to be making a big push in the mirrorless market in 2016, and it will have a decent presence at CES, so who knows? Maybe the company is already working on a similar idea. What’s clear is that Canon needs to do something; the company's profits were down 21 percent in 2015. By making a retrofuture play at the mirrorless market, Canon can right the ship.
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