A strengthof Jollibee is certainly its business model and popularity that allowed the firm to successfully expand its operations both nationally and internationally during the 1990s. In 1995, the firm had 168 stores in the Philippines and opened stores in Guam, the UAE, Kuwait and Saudi-Arabia. By 1996, the number of stores in the Philippines had grown to 208(Jollibee, About Us, 2016a).