Based on the service orientation, the hotels can briefly classify into two categories: full-service hotels and limited-service hotels. The significant difference between full- and limited-service hotels is the existence of ‘full-service restaurants’ (Xu & Li, 2016). The hotel restaurants “are viewed by customers as an integral part of the hospitality product ... support and steer the hotel's image and are elements of the client's overall expected hotel experience” (Hemmington & King, 2000, p. 260). Because of the congruence of the image, the quality of F&B services provided in hotels is also depending on the levels of hotel services, such as luxury restaurants in luxury hotels (Hemmington & King, 2000; Wilkins, Merrilees, & Herington, 2007; Xu & Li, 2016).