In this paper, a multidimensional and hierarchical model of service quality is presented and tested to identify the factors of service quality for recreational sport settings. The proposed model utilizes several aspects of Brady and Cronin's (2001) and Dabholkar et al.'s work, but within the context of recreational sport. Their studies highlighted the hierarchical and muhidimensional nature of service quality, which explains how specific attributes (or factors) can be combined into generic dimensions of service quality.