本文通过对商标名称特点的分析，指出商标名称翻译应注重商标的信息价值，文

本文通过对商标名称特点的分析，指出商标名称翻译应注重商标的信息价值，文化价值，审美价值和商业价值，同时提出商标名称翻译的几种基本方法，即音译、直译、意译和另创等。

結果 (英文) 1:

This paper analyses the characteristics of the brand name, pointing out that translation should focus on trademark information trademark names, cultural values, aesthetic and commercial value, as well as several basic methods of brand name translation, transliteration, translation, transliteration, and another and so on.

結果 (英文) 2:

Based on the analysis of the characteristics of the brand name, brand name translation should be pointed out that focus on information value of the trademark, cultural, aesthetic and commercial value, several basic methods of brand name. It is also proposed that the transliteration, literal translation, free translation and other creators and other .

結果 (英文) 3:

Based on the analysis of characteristics of brand name, brand name translation that should pay attention to the value of information, trademark, cultural value, aesthetic value and commercial value, and puts forward several basic methods of trademark translation, namely, transliteration, literal translation and other record etc..