The general rule on character evidence is that "[elvidence of a person's character is not admissible for the purpose of proving action in conformity therewith on a particular occasion.' Thus, in a suit for damages for injuries in an automobile collision, evidence of prior accidents the defendant was involved in will not be admissible to prove he was a "bad driver." Similarly, the prosecution in a criminal case generally cannot introduce evidence of the defendant's bad character.' The rationale for prohibiting proof of conduct from character is the danger that the jury may convict a criminal defendant or hold a civil defendant liable simply for being a "bad" person and not because he in fact did the acts he is accused of doing in that particular case.