Smoking causes around 55,000 cases of cancer every year in the UK and is a risk factor for at least 15 cancer types9. Smoking is at its lowest recorded point at around 15% of the UK adult population10. But smoking rates don’t come down on their own. The reduction in the UK from almost 50% in the 1970s to today’s all-time low reflects the impact of numerous interventions. The latest, standardised (un-branded) packaging of cigarettes, was fully implemented inMay 201711.Stop Smoking Services give smokers the best chance of quitting. However, these services have been amongst the worst hit by public health funding cuts in England and the number of people accessing these services has fallen for the sixth year in a row