The living value of communalities between such batik SMEs, rise potentials of collective trademarks development. According to the Law No.15 Year 2001 concerning Trademarks (“Trademark Law”), collective marks / trademarks are the mark that is being used for certain products and / or services having similar characteristics which are being traded by group of people or entities altogether. In this context, the SMEs residing in a particular cluster and / or gathered in a community with similar craftsmanship’s products may utilize and develop their own collective trademarks. The collective trademarks are usually used by the members of group, or association / organization which involve in the trading activities of such similar products or services. In order to use the trademark together, the members need to have an agreed terms and conditions, or rules, regarding the use of the trademark, such as only for particular types of products or services with certain qualities or characteristics. This set of rules are also important to maintain the quality and characteristic that the products should have, so that if in any case, any member cannot comply with the rules, it’s right to use the collective mark may be revoked. Furthermore, if there are other SMEs outside the association / organization who wants to become the member of it, and produce the goods which use the collective mark, such new SMEs then need to comply with the collective trademark rules too.