In this second study, we investigate the picture transmitted by transfer media of the extent and value of user innovation. On the one hand, this media analysis may validate our survey results using a completely different method, namely content analysis. For, if we find that transfer media underreport users as source of innovation, we can interpret this as underestimation by the authors of these publications. On the other hand, content analysis may also point to a potential reason for the underestimation reported in Study 1 (see discussion), decision-makers being frequent consumers of transfer media.