MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing processwith an eye to creating simple, low-cost, good quality products. Specifically, we reexamined productsthrough three lenses: material selection, inspection process and packaging simplification.For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.MUJI used this paper for its packaging and labels.