Apart from the SMEs changing attitude to produce batik printing, some of them also try to communicate and explain the difference between traditional batik and printed-batik textiles to consumers who want to buy the products, usually by providing samples21. This aims to provide understanding for consumers, so that they can choose either to buy the traditional batik, or the non-batik. In this case, if the consumers bought printed-batik which was far cheaper than the traditional ones, they could know that the products they bought are not batik. Furthermore, some SMEs also stated that each type of batik products has its own consumers. The traditional (batik tulis and cap) batik has different market with batik printing. Therefore even though the sale’s numbers are decreasing, there are still certain consumers who are aware on the different quality and value of traditional batik, and so keep buying the traditional products. Considering its different market, the SMEs then can keep producing traditional batik, even though the amount may be less than the amount of batik printing products. Even so, there are particular SMEs which refuse to produce batik printing, and (still) only produce traditional batik products.