According to Keith Agoada, agriculture industry entrepreneur and co-founder of Producers Token, “the disparity between what consumers pay for the produce and what actually trickles down to farmers is staggering.”Also, the majority of local farmers, experience payment delays or discounted payment from the intermediaries which sometimes result in disputes that end up affecting the farmers’ returns negatively. Farmers then try to explore alternatives locally to ensure stable profit and enhance the development and expansion of their farms.Producers are thus, demanding better prices, faster payments, greater consistency, access to capital and more transparency up the supply chain. Consumers, on the other hand, demand greater access to fair-priced organic products with transparency to the source of production.“The archaic business model employed throughout the agriculture industry is not only unsustainable, but also rife with antiquated bureaucracy, limiting producers’ earning potential and creating a monopoly — favourable only to the largest growers,” says Keith.