Hold Social To A Higher StandardWhe

Hold Social To A Higher Standard
When it comes to social, even business leaders can switch off their business brain. It is important to measure the impact this activity is having on your business.

Social marketing should be held to the same standard as any other marketing channel, particularly as investment in digital marketing continues to grow. Start with a clear expression of business goals, a clear definition of marketing objectives and a robust measurement framework. Measurement should go beyond social media analytics and include areas such as brand equity measurement, web analytics and attribution modelling to closed-loop ROI and media mix modelling.

When budgets can’t accommodate deeper measurement, brands can still focus on a clear expression of goals, objectives and targets and use more readily available metrics.

Be Brave
You don’t necessarily need to change the world, but you should think of how your brand can shake up the status quo. Competitive advantage stems from doing something new - and social is a great way to amplify this. Global brands like Lego champion a disruptive approach to digital and social marketing, with social head Lars Silberbauer stating their strategy is to “be relevant, be brave and do things that others haven’t”.

Vodafone picked up a Cannes Media Grand Prix this year with its "Red Light Application/Between Us" app, live in Turkey - a country where it’s deemed inappropriate for women to actively seek help from domestic violence. The app lets women call for help by shaking their phones. Over 254,000 women have downloaded the app – that’s 24% of all women with smartphones in Turkey. It's not a revenue driver for Vodafone but shows how taking a brave stance on a controversial issue can build goodwill and loyalty for a brand. Stepping out of your comfort zone can be the best decision you’ll ever make.

結果 (中文) 1:

持有社会更高的标准当它来到社会时，甚至商界领袖可以关掉他们的商业头脑。它是重要衡量这项活动是对您的业务造成的影响。社会营销应举行到同一标准作为任何其他营销的渠道，特别是在数字营销投资继续增长。开始与业务目标明确表达、 营销目标的明确定义和鲁棒测量框架。测量应超越社会媒体分析，包括品牌资产进行测量、 网站分析和归因到闭环 ROI 造型等领域和媒介组合造型。当预算无法容纳更深层次的测量时，品牌可以仍侧重于明确表达的目标、 目标和指标，并使用更容易可用的度量。勇敢你不一定需要改变这个世界，但你该想想如何你的品牌可以撼动现状。竞争优势源于做新的东西-和社会是一个伟大的方式来放大这。全球品牌像乐高冠军中断方法数字和社交营销，社会头 Lars Silberbauer 说明他们的战略是"有关，是勇敢和做别人没有的事情"。沃达丰捡戛纳媒体大奖赛今年其"红光 Application/Between 我们"app，生活在土耳其的一个国家，它已被视为不适合积极寻求帮助从家庭暴力的妇女。该应用程序允许妇女通过摇动手机打电话求救。超过 254,000 的妇女已经下载的应用程序 — — 即 24%的智能手机在土耳其的所有妇女。它不是沃达丰的收入驱动程序，但显示如何在有争议的问题上采取了勇敢的立场可以建立商誉和对品牌的忠诚度。走出你的舒适区可以是你做过的最好决定。