Profiling Approach The profiling approach involves the performance of a combination of audit procedures with the purpose of obtaining sufficient appropriate audit evidence to address one or more risks of material misstatement relating to a population. Application of the profiling approach involves identifying characteristics of audit interest and subjecting the population to audit sampling, with a particular focus on items of greatest audit interest. In many cases, data analytics may be used to identify those items in the population that exhibit characteristics of audit interest and inform the further audit procedures to be performed. Data analytics may be used to establish an appropriately robust and reliable analysis of a population to identify those items in the population that exhibit COAI.