产品开发是指从研究选择适应市场需要的产品开始到产品设计、工艺制造设计，

产品开发是指从研究选择适应市场需要的产品开始到产品设计、工艺制造设计，直到投入正常生产的一系列决策过程。从广义而言，新产品开发既包括新产品的研制也包括原有的老产品改进与换代。新产品开发是企业研究与开发的重点内容，也是企业生存和发展的战略核心之一。例如进入一个新的市场时，Clinique会根据市场的变化和消费者的需求而去研发新的产品以及改善现有的产品，从而满足当地消费者的需求，建立顾客对品牌的忠诚度。但Clinique需要花费大量资金用于产品研发和新产品推广，吸引顾客的注意。

結果 (英文) 1:

Product development means starting from the research on select products that meet market needs into product design, process design, a series of decisions until a normal production process. Broadly speaking, new product development include the development of new products as well as the original product improvement and updating. New product development is a key part of corporate research and development, is one of the core strategies for enterprise survival and development. For example, when entering a new market, Clinique will be based on changes in market and consumer needs, and to develop new products and improve existing products, so as to meet the needs of local customers, build customer loyalty to the brand. Clinique take substantial funds for research and development and new product promotion, attract the attention of the customer.

結果 (英文) 2:

Product development refers to meet the market needs from research to select the products began to product design, manufacturing process design, until the normal production of a series of decision-making process. In broad terms, new product development, including both the development of new products also include original old product improvement and updating. New product development is the key part of corporate research and development, but also one of the strategic core business survival and development. For example, when entering a new market, Clinique away will develop according to market changes and consumer demand for new products and improving existing products to meet the needs of local consumers, build customer loyalty to the brand. But Clinique need to spend a lot of money for new product development and product promotion, to attract the attention of customers.

結果 (英文) 3:

Product development is defined as a series of decision-making process from research and selection to adapt to the needs of the market to product design, process manufacturing design until the input of a series of normal production. In a broad sense, new product development includes not only the development of new products, but also the improvement and upgrading of the old products. New product development is the focus of enterprise research and development, but also the survival and development of enterprises, one of the strategic core. Such as access to a new market, Clinique will according to the market changes and consumer demand to research and development of new products and improvement of existing products, to meet the needs of local consumers, to build customer loyalty to the brand. But Clinique needs to spend a lot of money for product development and promotion of new products, to attract the attention of customers.