In the face of growing customer cho

In the face of growing customer choice and market transparency, the shift in marketing in
recent years has been profound. Firstly in the era of mass marketing, the primary source of value
for most companies was their products or brands; today, value is moving to the customer interface. Secondly, marketing’s focus, formerly on advertising-based brand development, has
shifted to “below the line” operations capable of driving short-term, measurable financial returns.
Third, companies’ sales efforts, once characterized as “one size fits all,” are transforming to meet customer demands for unique solutions and value-added services.

結果 (中文) 1:

面对越来越多客户选择和市场透明度，市场营销的转变近年来已深刻。首先在时代的大众营销，值的主要来源对大多数公司来说，他们的产品或品牌;今天，值移动到客户界面。其次，市场营销的重点，以前在基于广告的品牌发展有转移到"线下"行动能够驱动短期的、 可衡量的财务回报。第三，公司的销售努力，一旦定性为"一种尺寸适合所有，"正在发生转变，满足客户需求的独特的解决方案和增值服务。

結果 (中文) 3:

在越来越多的客户选择和市场透明度的脸，在
近年营销的转变已经深刻。首先在大众营销时代，对大多数公司的价值
的主要来源是自己的产品或品牌价值；今天，移动用户界面。其次，市场营销的重点，以前的基于广告的品牌发展，已经
转移到“线下”业务能够驱动短期的，可衡量的财务收益。
第三，公司的销售工作，曾以“一刀切”，“将满足客户的独特的解决方案和增值服务的需求。