It is easier than ever to start and launch a business today, in great part thanks to social media. We can not only locate potential collaborators and employees through interest-focused Facebook groups, Twitter searches, and niche social networks, but perhaps more importantly, social media gives people who have time, but little money for advertising, the chance to engage with others and promote their business. A recent article in the New York Times concluded, "For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing.