Pan Qiting*, Nobuhiro Uno**, Yoshia

Pan Qiting*, Nobuhiro Uno**, Yoshiaki Kubota***
*Graduate School of Management, Kyoto University, [e-mail]
** Graduate School of Management, Kyoto University, [e-mail]
** Graduate School of Management, Kyoto University, [e-mail]
Abstract: The understanding of customer needs and satisfaction is very important in the design of products and services. We focus on Disneyland as a typical object that has both well-designed products and services. Currently, there are five Disney theme parks around the world. Two of them are located in the United States and the other three are overseas. The sixth Disney theme park will be located in Shanghai; it is currently under construction and will be opened to the public in 2015. In order for successful operations, the understanding of customer needs and satisfaction is very important in the design of the facilities and services of a theme park. In this study, we use the Kano model to analyze customer needs and satisfaction so that the future success of the Shanghai Disneyland can be ensured by identifying ways to improve customer satisfaction. The results indicate that young people in Shanghai, who could be the main potential visitors of the Shanghai Disneyland, tend to prioritize aspects of facilities and services. The aspect of localization does not appear to be very important to people in Shanghai.
Key words: Shanghai Disneyland, Kano model, Customer satisfaction

結果 (中文) 1:

潘屺亭 *，信弘 Uno * *，嘉明久保田 * * ** 毕业学校的管理，京都大学，[e-mail]* * 管理，京都大学 [e-mail] 管理研究生院* * 管理，京都大学 [e-mail] 管理研究生院摘要︰ 了解客户的需求和满意度是非常重要的产品和服务的设计。我们专注于迪士尼乐园作为一个典型的对象，具有精心设计的产品和服务。目前，世界各地的五个迪士尼主题公园。其中两个位于美国和其他三个海外。第六个迪士尼主题公园将设在上海;它目前正在建设，并将在 2015 年向公众开放。对于成功的操作顺序，理解客户的需求和满意度是非常重要设施的设计和服务的一个主题公园。在此研究中，我们使用 Kano 模型来分析客户的需求和满意度，以便未来成功的上海迪士尼乐园可以通过找出办法，提高客户满意度。结果表明，年轻的人，在上海，他们可能是主要的潜在观众群的上海迪士尼乐园，倾向于优先方面的设施和服务。本地化方面似乎并不是很重要的人在上海。关键词︰ 上海迪士尼乐园，Kano 模型、 客户满意度

結果 (中文) 3:

一盘nobuhiro屺亭*，**，*** Yoshiaki久保田* Graduate School of Management，京都大学，kiroro07 @gmail.com**学院管理，京都大学，一个trans.kuciv.kyoto-u.ac.jp @**学院管理，京都大学，kubota.yoshiaki.8w @ kyoto-u.ac.jp摘要：理解客户需求和满意度of the Very important is of the在设计产品和服务。我们的焦点在迪士尼乐园作为典型对象that has both阱设计的产品和服务。there are currently五迪斯尼主题公园，周围的世界。of them are并置两在美国和其他三个是海外。第六，迪斯尼主题公园在上海will be is currently并置；在建设和will be opened to the public在2015年。在成功运营阶for the needs of，理解客户的满意度是非常重要的，在设计和服务设施，the of the of a主题公园。本研究中，我们利用卡诺模型分析客户needs to the so that the未来的成功和满意度ensured can be of the上海迪士尼乐园模式一起，以客户的满意度的方法识别的试验研究。结果显示，在年轻的人在上海，谁可能是潜在的游客the main of the上海迪斯尼乐园，到prioritize方面：趋势和服务设施。does not of the层面定位important to appear to be甚人在上海。Key words：上海迪士尼乐园，Kano模型，客户满意度