Inbound marketing, which speaks to the process of gaining visibility for your company via social media, content marketing and search engine optimization, offers insight into a brand, giving consumers the tools to decide if a product or service is worth the time. These same techniques can be implemented at your library — helping to increase usage, boost new resources and attract patrons. Here are tips for increasing your library’s social media presence using meaningful content. You can also download the corresponding poster here for instant access to this great reference guide.