(b) empirical evidence supporting theoretical claims (c) involvement of actual stakeholders in the empirical measurementof theory (Hillenbrand, Money, & Ghobadian, 2013); as well as by-passing real-world validationand disconnect with practice (Bendoly, 2008). These issues can affect the generalisability of findings and hence, this paper seeks to examine a comprehensive CSR model in a in a natural context in a large heritage tourism organisation.