Development of batik design is one of effort to strengthening identity and advantage of Indonesia creative industry and also to preserving batik as cultural nation heritage. The purpose of the research is to develop batik motif design East Kalimantan that will enrich culture of East Kalimantan batik.adapted by appetite or desire of consume,. increasing interest especially people of East Kalimantan and the Indonesian people in general to use batik as an Indonesian cultural identity of ethnic groups , and increasing the potency for the development of batik motifs design typical of East
Kalimantan by applying the products .This research use Quality Function Deployment (QFD) method to development batik motif design typical East Kalimantan. By analyzing the batik motifs typical East Kalimantan conform with the market demands for product development . The result of this research is development of new batik motif design typical East Kalimantan can be applied to the products of the daily people needs who support the cultural identity of ethnic groups , such as clothing (uniforms), accessories, souvenirs.