1 brand name: alipay;2 brand space: more simplified and convenient, modern third party payment platform services and financial products;3 target audienceConsumer spending power of the young group as the main body;4 consumer awarenessCommitted to providing convenient and better service, so that life is more simple and convenient and affordable;5 location descriptionAlipay can meet people and enterprises in different economic levels of consumption; simple, convenient, safe online third party payment to meet the main needs of consumers;6 consumer income:Gradually realize a simplified, convenient and modern way of life, so as to better improve the quality of life of people7 support pointsAlipay users are mostly 21-35 years old young consumers, the group has high energy consumption
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